Sales Counselor, Senior

Company: Brookdale West Boynton Beach
Location: Boynton Beach
Posted on: May 14, 2022

Job Description:

Overview:

Make Lives Better Including Your Own.

Relationships and integrity are the heart of our culture. They help us create a welcoming and inclusive community among our residents, associates and patients that feels like family. They guide us to be open in our communication with each other, and enable us to make the right decisions for the people who have entrusted us with their care. Our relationships and integrity work together to create a positive impact in the lives of the people we touch.

The happiness of those we serve is dependent on the happiness of our associates, so you'll receive a competitive compensation and benefits package with additional perks designed to make you smile. The work you do will be challenging yet rewarding. You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness - physical, mental, emotional, and financial. Most of all, we believe you can find purpose, meaning, and the chance to be a part of something bigger than yourself.

If you want to work in an environment where you can become your best possible self, join us!

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.

We believe that in order to best serve our residents and patients, we need to first serve our associates. One way we do that is through our benefits. Our offerings include, but are not limited to:

Full-time and part-time associate benefits:

- 401(k) Retirement Savings Plan

- Benefit plan package

- Pre-tax Commuter Benefit

- Associate Compassion Fund

- Associate Discounts

- Identity theft protection

- Pet savings and insurance plans

- Voluntary benefits available

Full-time associate benefits:

- Extensive Insurance Plans, including medical, dental, vision, flexible spending account, health savings account and more.

- Paid Time Off

- Adoption Benefit

- Tuition Reimbursement

- Company-provided life insurance and accidental death and dismemberment (AD&D)

- Voluntary STD and LTD

This is an incentive based position, which may include bonuses, incentive, or commission plans.

Please note, Brookdale has adopted a policy requiring all associates to be fully vaccinated against COVID-19, subject to limited exemptions based on medical conditions, sincerely held religious beliefs, or applicable state laws and regulations.

Responsibilities:

Under limited supervision, receives walk-in/call-in visitors and uses software systems to identify and contact leads provided by the Business Development Coordinator and current community residents. Effectively explains and demonstrates to prospective residents and their families the benefits of residing and receiving care at the community. Communicates sales and contractual information and closes contract sales to maintain and improve occupancy levels. Solicits assistance of community staff to promote and explain community services, practices, policies, pricing and other information necessary to close the sale.

Routinely reviews software databases to identify and follow-up on leads from all sources. Calls a lead and obtains additional information on personal residential and care needs. Encourages prospective residents and families to make wait list deposits. Maintains long term contact with prospects to encourage continued familiarity. Encourages and promotes visits and tours of community. Meets established goals regarding contacts and tours to achieve desired sales goals. Enters updated prospective resident information and status of relationship into the lead management system.
Maintains positive and understanding relationships with current residents and their family. Encourages their positive promotion of community to friends, acquaintances and family. Identifies religious, civic and social groups to which current residents belong to expand referral network. Cultivates leads with current residents through positive interaction and interest in activities and concerns. Follows-up with resident referrals as identified. Explains and promotes the Resident Referral Program to current residents.
Assists in identifying innovative events and methods to increase visitation of targeted groups. Events may include informational meetings, health fairs, and other sponsored activities. Assists in planning, sponsoring, organizing, and executing special events to inform and attract referrals and prospects to visit community. Presents and demonstrates the value and benefits of the community for its residents to potential residents and their families, as appropriate, to stimulate interest and sales.
Obtains and maintains knowledge of competitors. Communicates community features to best compete with competitor's strengths and weaknesses. May visit competitors' communities to understand how to best refer and market our services and products. May assist Director with developing strategies to best compete with other communities.
Conducts personal tours of communities for prospective residents and families. Schedules meetings with department heads as requested or as deemed necessary to effectively convince potential residents of abilities to meet their residential and care needs. Understands needs of potential resident to highlight community features that will satisfy them.
Explains fee structure in a manner that will be most meaningful and will clearly reflect the benefits of prospective resident's choices. Explains the physical and financial assessment processes to prospects and coordinates required staff interviews and credit checks.
Closes contractual arrangements. Communicates availability of units and status of waiting lists. Obtains necessary personal information and prepares standard, legal documents required for signature for the closing with the Executive Director. Communicates pricing structures and service rates. Obtains signatures, required deposits and authorizations for move-ins.
Requests assistance of Marketing Coordinator when appropriate to coordinate needs relating to logistics of new resident moves, including such things as transference of keys, furniture move-in coordination, unit preparation, new resident orientation and welcoming, etc. Maintains continued contact to reflect concern and interest for their continued well-being and satisfaction after relocation to the community.
May provide input regarding the development of promotional brochures, videos and mailings as used in networking referrals and marketing to prospective residents.
Prepares written reports and communicates status of current success in a clear and concise manner.
Serves as a resource to less experienced staff.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

Qualifications:

Education and Experience
Bachelor's Degree or equivalent in coursework and related experience is required. Minimum of five years of progressive experience in the real estate, health care field or other relationship-based sales position, including experience in such areas as promotion, public relations, or admissions is required with at least two years of proven sales or promotion track record. Prior experience selling or promoting senior residential and health care services is required. Has a demonstrated ability to perform at very high levels of sales production.

Certifications, Licenses, and Other Special Requirements
Reliable car transportation with insurance, plus a valid driver's license.

Physical Demands and Working Conditions

Standing
Requires interaction with co-workers, residents or vendors
Walking
Sitting
Occasional weekend, evening or night work if needed to ensure shift coverage.
Use hands and fingers to handle or feel
Reach with hands and arms
Possible exposure to communicable diseases and infections
Talk or hear
Ability to lift: Up to 25 pounds
Requires Travel: Occasionally
Vision

Management/Decision Making
Applies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these.

Knowledge and Skills
Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has working knowledge of a functional discipline. Ability to present self and Community as an organization ready to meet the needs of the senior to maximize their quality of life by providing the highest quality of care and services. Knowledge of competing organizations' strengths and weaknesses and ability to maintain this information to maximize our sales and occupancy potential. Ability to assist with the development of marketing strategies to compete within the local market. Ability to relate positively with networking sources and provide solutions to perceived needs for their referrals. Ability to explain complex alternative contractual arrangements in a clear, concise and patient manner to prospective residents to best convey the benefits to be gained by their choice. Ability to treat fellow workers with dignity and respect and maintain the highest degree of integrity pursuant to Brookdale and governmental agency standards. Flexibility to adjust hours of work to the needs of potential residents and referral sources. Ability to develop work schedules..... click apply for full job details

Keywords: Brookdale West Boynton Beach, Boynton Beach , Sales Counselor, Senior, Other , Boynton Beach, Florida