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Digital Marketing Director

Company: Budsies
Location: Boynton Beach
Posted on: October 29, 2019

Job Description:

This is the ideal role for a smart, driven individual who enjoys the full breadth of digital marketing. We are expanding our team and excited to grow!
Take the lead on a wholesome portfolio of e-commerce brands that make the world more huggable. Our brands include:

  • Budsies: we bring children's drawings to life as real stuffed animals
  • Petsies: we create awesome stuffed animal lookalikes of people's pets
  • Stuffed Animal Pros: we design and produce custom plush characters for clients like Google, Facebook, Harvard, etc.
  • And more!
    About the PositionAs our Director of Digital Marketing, you will be responsible for:
  • E-commerce: Growing three e-commerce websites, including launching new products, developing content pages, setting pricing strategy, etc.
  • Promotions: Develop and execute promotional campaigns for holidays, social impact, and WOW engagement
  • Develop viral loops to fuel organic customer acquisition
  • Evaluate and optimize conversion funnels for both customer acquisition and customer referrals
  • Email marketing: Drive sales through both standard email blasts and targeted, automated, trigger-based email content funnels
  • Display and PPC advertising: Assist with paid campaigns on Facebook, Adwords, and Instagram, as well as newer platforms like Snapchat and Tik TokYou'll be given purview over the entire marketing funnel. You will work directly with our Vice President of Marketing and work closely with our product, operations, the entire digital marketing team.
    Please do not call, email, or stop by our offices to apply. That harms our hiring process workflow and your application will be negatively affected. The best way to apply is through this platform.
    About You:Personality
    • Eager to excel at marketing products online
    • Enjoy a fast-paced, flexible, and fun environment!
    • Care about working on a project that has meaning and purpose (not just a paycheck)
    • Self-motivated & ability to work autonomously
    • Take pride and ownership in your work; work is more than just a jobPlease see our 6 core values at to learn what makes for a successful Budsies team member
      SkillsThis is a generalist role, so we expect you to have in-depth knowledge in at least 2 of the 4 responsibilities listed above and a hungry appetite to learn the rest.
      • 2-4 years of experience in digital marketing within the scope of e-commerce (i.e., a website with a customer funnel)
      • Understanding of fundamental marketing tools (GA, Facebook for Business, Canva / Photoshop, etc.)
      • Creative copywriting and general artistic creativity (our product and customer experience is very visual)
      • Metrics analysis experience
      • Bachelor's degree in Marketing, Communications, Advertising/Media, or Psychology/Consumer Behavior preferred
        About Budsies:We are a custom gift company. Our flagship product brings kids' drawings to life as real one-of-a-kind stuffed animals. Through our Petsies brand, we also create adorable plush lookalikes of people's pets. We are constantly adding new and exciting brands to our already unique offerings. To date, we've designed 80,000 handmade stuffed animals for families in 65+ countries around the world.
        We are a team of 17 corporate and 80 production staff (pattern makers, seamstresses, etc.). Our Boynton Beach, FL office is fun and conducive to collaboration and success.We've been featured on Shark Tank, NY Times, Parents Magazine, CNBC, Hallmark Channel, ABC, FOX, CBS, etc.
        Visit Budsies.com and MyPetsies.com for more information and an overview of our services.
        Culture: a techy oasis in South Florida
        • No dress code: being awesome is hard work and you deserve to be comfortable
        • No slackers: we are a lean team that works hard. You will be challenged - this isn't an boring office job but it is an intellectually inspiring opportunity
        • Pride: each team member is encouraged to take ownership of their projects; no micromanagement allowed
        • Mission: we strive to make the world more huggable; everything we do resonates with this mission
        • Not 9 to 5: we only hire people who are highly motivated so we understand if you have to be out of the office at times. We all pull our weight.
        • Plenty of perks, including: (i) flexible schedules (ii) remote work (iii) health insurance (iv) snack bar and cold brew on tap (v) pet friendly office, etc etc etc
          Budsies.com/careers will give you a better sense of our culture.

Keywords: Budsies, Boynton Beach , Digital Marketing Director, Executive , Boynton Beach, Florida

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