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Social Media Director

Company: Budsies
Location: Boynton Beach
Posted on: June 11, 2019

Job Description:

Take the lead on a wholesome portfolio of brands that are highly visual and socially engaging. As our Social Media Director, you will be responsible for strategy, content curation, and influencer outreach across our Budsies and Petsies brands. We will give you the tools, resources, and creative freedom to supercharge our brands across Instagram, Facebook, and YouTube. You are also encouraged to explore and experiment with new platforms. You should have experience building relationships with customers and influencers,--and creating opportunities for partnership and engagement. You will also need to have a strong focus on how social media trends are evolving, and a keen eye for leveraging metrics to track results and return. The Social Media Director will report directly to the Vice President of Marketing, and will work closely with the heads of PR, Digital Marketing and Customer Service to support the overall marketing team goals. About the Position: Generate original and innovative creative strategy for social channels. You will be empowered and supported to set strategies, budgets, and KPI goalsLead all influencer programs, including reaching out to influencers to cultivate/ maintain relationshipsMonitor the day-to-day marketing activities across multiple platforms (Facebook/ Instagram/ Youtube), including assisting the Marketing Department in campaign planning, implementation, performance tracking, and optimization of campaignsManage brand reputation by responding to mentions and product reviewsCreate and curate compelling content, whether made in house or sourced from tens of thousands of UGC creativesPhoto editing & designing creatives for Social Media (Canva & Photoshop)Track and monitor social media analytics and translate data and performance to optimize content. We are About You:PersonalityEnjoys a fast-paced, flexible, and fun environment!Care about working on a project that has meaning and purpose (not just a paycheck)Self-motivated & ability to work autonomouslyTake pride and ownership in your work; work is more than just a jobPlease see our 6 core values at to learn what makes for a successful Budsies team member SkillsUnderstanding how to use social media to directly impact sales3-5 years of experience managing Social Media accounts with demonstrable success in campaign strategy, tracking, and strategic ability to build a followingExpert understanding of all major social channels, including: Facebook, Instagram, and YouTube. A general understanding of Twitter and Pinterest will also be helpfulCreative copywriting and video/photo editing skillsMetrics analysis experienceBachelor's degree, Marketing, Communications, Advertising/Media, Psychology/Consumer Behavior preferred About Budsies:We are a custom gift company. Our flagship product brings kids' drawings to life as real one-of-a-kind stuffed animals. Through our Petsies brand, we also create adorable plush lookalikes of people's pets. We are constantly adding new and exciting brands to our already unique offerings. To date, we've designed 80,000 handmade stuffed animals for families in 65+ countries around the world. We are a team of 17 corporate and 80 production staff (pattern makers, seamstresses, etc.). Our Boynton Beach, FL office is fun and conducive to collaboration and success. We've been featured on Shark Tank, NY Times, Parents Magazine, CNBC, Hallmark Channel, ABC, FOX, CBS, etc. Visit and for more information and an overview of our services. CULTURE IS EVERYTHINGNo dress code: being awesome is hard work and you deserve to be comfortableNo slackers: we are a lean team that works hard. You will be challenged - this isn't an easy job but it is an intellectually inspiring opportunityPride: each team member is encouraged to take ownership of their projects; no micromanagement allowedMission: we strive to make the world more huggable; everything we do resonates with this missionNot 9 to 5: we only hire people who are highly motivated so we understand if you have to be out of the office at times. We all pull our will give you a better sense of our culture. To Apply:Send your resume and include social handles for the accounts you manage with your application

Keywords: Budsies, Boynton Beach , Social Media Director, Executive , Boynton Beach, Florida

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