Marketing And Business Development Manager
Company: Boutique Civil Law Firm
Location: Boynton Beach
Posted on: January 23, 2023
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Job Description:
Our personal injury law firm in South Florida is looking for a
Marketing and Business Development Manager. -This individual will
work independently and report directly to ownership. -The Marketing
and Business Development Manager will have the responsibility of
overseeing all aspects of traditional marketing and digital
marketing activities while in compliance with Florida Bar Ethics
Rules. The goal of the position is to increase case referrals, and
law firm awareness in Florida as well as improve the client
experience.
We offer competitive compensation and benefits including health
insurance, 401(k) savings plan, multiple paid holidays, and
generous paid time off (PTO) as well as opportunities for
professional development and growth.
Responsibilities:
--- Developing annual Marketing and Business Development plan and
budget including specifying key strategic and tactical objectives
and means to achieve annual goals using both traditional and
digital activities
--- Evaluating and analyzing the performance of campaigns and
reporting to the ownership
--- Create, maintain, and analyze law firm KPIs and report to
ownership
--- Working with Firm attorneys to develop and execute
marketing/business development strategies, plans, and projects
--- Engaging in research and analysis and competitive
intelligence-gathering for strategic planning, competitive Firm
positioning, and business development activities
--- Coordinating and integrating marketing strategies across
multiple channels including Digital and traditional media
outlets
--- Managing third-party vendors and negotiating media buys
--- Identifying internal and external event opportunities
(including sponsorship and speaking slots), assessing the value,
relevance, and costs/benefits of these opportunities, and
supervising events
--- Drafting and maintaining up-to-date materials about the Firm's
staff and its' activities in both traditional and digital
formats
--- Building relationships with national and local media
outlets
--- Managing day-to-day responsibilities to ensure that all
assignments and projects are effectively managed and in alignment
with the Firm's overall strategic efforts and that all Firm
employees are educated and engaged and that client service is
exceptional
--- Management of the client experience
--- Evaluating the client experience from start to finish,
identifying areas for improvement, and developing and implementing
means to achieve improvement of client experience
--- Creating promotional messages and themes to drive business
Qualifications:
--- An undergraduate degree is required, preferably in a marketing,
business, research, or communications-related field, and a
secondary degree (e.g., a Master's degree, a Ph.D., or an M.B.A.)
is preferred
--- Minimum of 5+ years of demonstrated success in a business
development/marketing-related field
--- Experience in a professional services environment (e.g. legal,
accounting, consulting) with previous law firm experience
preferred
--- Previous experience in advertising and media buys in Digital
and Traditional media outlets
--- Demonstrated experience in planning and executing a marketing
campaign from start to finish while working in a leadership
capacity
--- Proven success in strategically identifying competitive
opportunities and leading organizations to unprecedented growth.
Expertise in branding, tactical marketing initiatives, marketing
communications, media, and online offline Strategy with strong
financial capabilities
Keywords: Boutique Civil Law Firm, Boynton Beach , Marketing And Business Development Manager, Executive , Boynton Beach, Florida
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