Marketing And Business Development Manager

Company: Boutique Civil Law Firm
Location: Boynton Beach
Posted on: January 23, 2023

Job Description:

Our personal injury law firm in South Florida is looking for a Marketing and Business Development Manager. -This individual will work independently and report directly to ownership. -The Marketing and Business Development Manager will have the responsibility of overseeing all aspects of traditional marketing and digital marketing activities while in compliance with Florida Bar Ethics Rules. The goal of the position is to increase case referrals, and law firm awareness in Florida as well as improve the client experience.

We offer competitive compensation and benefits including health insurance, 401(k) savings plan, multiple paid holidays, and generous paid time off (PTO) as well as opportunities for professional development and growth.

Responsibilities:
--- Developing annual Marketing and Business Development plan and budget including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities
--- Evaluating and analyzing the performance of campaigns and reporting to the ownership
--- Create, maintain, and analyze law firm KPIs and report to ownership
--- Working with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects
--- Engaging in research and analysis and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities
--- Coordinating and integrating marketing strategies across multiple channels including Digital and traditional media outlets
--- Managing third-party vendors and negotiating media buys
--- Identifying internal and external event opportunities (including sponsorship and speaking slots), assessing the value, relevance, and costs/benefits of these opportunities, and supervising events
--- Drafting and maintaining up-to-date materials about the Firm's staff and its' activities in both traditional and digital formats
--- Building relationships with national and local media outlets
--- Managing day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm's overall strategic efforts and that all Firm employees are educated and engaged and that client service is exceptional
--- Management of the client experience
--- Evaluating the client experience from start to finish, identifying areas for improvement, and developing and implementing means to achieve improvement of client experience
--- Creating promotional messages and themes to drive business

Qualifications:
--- An undergraduate degree is required, preferably in a marketing, business, research, or communications-related field, and a secondary degree (e.g., a Master's degree, a Ph.D., or an M.B.A.) is preferred
--- Minimum of 5+ years of demonstrated success in a business development/marketing-related field
--- Experience in a professional services environment (e.g. legal, accounting, consulting) with previous law firm experience preferred
--- Previous experience in advertising and media buys in Digital and Traditional media outlets
--- Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity
--- Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth. Expertise in branding, tactical marketing initiatives, marketing communications, media, and online offline Strategy with strong financial capabilities

Keywords: Boutique Civil Law Firm, Boynton Beach , Marketing And Business Development Manager, Executive , Boynton Beach, Florida