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Marketing & Outreach Manager

Company: City of Boynton Beach, FL
Location: Boynton Beach
Posted on: September 24, 2022

Job Description:

Purpose of Classification The purpose of this classification is to organize, coordinate and direct all marketing, community relations, sponsorship, advocacy and volunteer activities for the Library Department. Work is performed with relative independence within established guidelines. Essential Functions The following duties and functions, as outlined herein, are intended to be representative of the type of tasks performed within this classification. They are not listed in any order of importance. The omission of specific statements of the duties or functions does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned. Organizes, coordinates, and directs all marketing/public relations efforts for the Library Department, including but not limited to, press releases, flyers, newsletters, brochures and various reports. Develops and implements marketing and public relations programs that promote Library events. Acts as staff liaison for the Friends of the Boynton Beach City Library. Represents the department at community events to promote the department's programs, activities, and special events; posts real-time to social media. Plans and implements library programming for adults, not limited to author events, professional speaker series, Friends of the Library events, etc. Develops, implements and manages library outreach plan. Manages and updates the Library department's web page and online social media platform. Prepares, implements and evaluates marketing plans, including performing market research and development of policies and procedures. Coordinates and manages all aspects of the department's volunteer program, including soliciting, training, placing, supervising, evaluating and tracking. Leads the department's community relations efforts, including developing processes, procedures and plans for establishing contacts with community organizations and groups. Manages advocacy efforts to promote the positive benefits and value of library services and programs. Recruits instructors and staff; and writes agreements for services by contractors. Provides and ensures the provision of outstanding customer service. Communicates with news media, program participants, and the public on a daily basis.ADDITIONAL FUNCTIONS Serves as member of various committees or boards, as assigned. Attends advisory board, City Commission, and other community group meetings, as assigned. Performs other related duties as required.Minimum Qualifications

  • Bachelor's degree from an accredited college or university in Digital Media, Marketing, Public Administration, Communications, Public Relations, or a closely related field; and
  • Four (4) years of progressively responsible experience implementing marketing strategies and coordinating varied media projects; and
  • Possess [or able to obtain within fourteen (14) days of hire] and maintain a valid State of Florida Driver's license. Supplemental Information COMMUNICATION COMPETENCIES The ability to clearly communicate department and City Goals, Policies, Strategic Plans and other key information to employees and peers using multiple communication platforms including, but not limited to, e-mail and social media. Effectively communicates with supervisor, employees, other departments, contractors, engineers, companies, vendors, outside agencies, the public, and other individuals as needed to coordinate work activities, review status of work, exchange information, or resolve problems. Accurately and expeditiously receives and delivers messages and information to the appropriate individuals. Ability to prepare accurate and thorough written records and reports. Ability to understand and follow oral and written instructions and to complete assigned tasks with minimal direction. Ability to understand and quickly and accurately follow brief oral and written instructions on moderately complex matters. KNOWLEDGE, SKILLS, AND ABILITIES Knowledge of the principles and techniques of community relations, marketing, advertising and promoting.Knowledge of oral, written and visual communication techniques.Through extensive experience, skilled at utilizing technology and the internet to increase market exposure.Strong skills in professional use of social media platforms, including, but not limited to, Facebook, Twitter, Instagram, Pinterest, Foursquare, LinkedIn, YouTube, Google + and other blogging, video and web platforms.Ability to use Adobe Suite, Microsoft Office (Word, Publisher, PowerPoint).Knowledge of video production and editing; ability to complete video projects.Ability to develop and implement marketing and promotional strategies.Ability to direct and supervise employees and volunteers.Ability to communicate effectively both orally and in writing.Ability to understand quickly and accurately oral and written instructions and to complete assignments with minimal direction.Ability to be self-motivated, work independently in a fast-paced environment, managing multiple projects, deadlines and competing priorities, within budget.Ability to make decisions and solve problems.Ability to develop, establish and maintain effective working relationships with employees, other departments, officials, participants, vendors, community leaders, and the general public.Ability to be creative and innovative.Ability to work a flexible schedule, including nights, weekends and holidays.Skill in operation of cameras, audio and visual equipment, screens, PowerPoint projectors and speakers.Physical and Sensory Requirements / Environmental Factors Physical Ability : Tasks require the ability to exert light physical effort in sedentary to light work, but which may involve some lifting, carrying, pushing and/or pulling of objects and materials of light weight (5-10 pounds). Tasks may involve extended periods of time at a keyboard or work station. Sensory Requirements : Some tasks require the ability to perceive and discriminate colors or shades of colors, sounds, odor, depth, texture, and visual cues or signals. Some tasks require the ability to communicate orally. Environmental Factors : Performance of essential functions may require exposure to adverse environmental conditions, such as dirt, dust, pollen, odors, wetness, humidity, rain, fumes, temperature and noise extremes, machinery, vibrations, electric currents, traffic hazards, toxic agents, disease, or pathogenic substances. The City of Boynton Beach, Florida, is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act (42 U.S. C. 12101 et. seq.), the City of Boynton Beach will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer. The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and responsibilities are essential job functions and requirements are subject to possible modifications to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the abilities and aptitudes to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat of significant risk to the health or safety of themselves or others. Requirements are representative of the minimum level of knowledge, skills, and ability. VETERANS' PREFERENCE Certain servicemembers and veterans, and the spouses and family members of such servicemembers and veterans, receive preference and priority in the City's hiring process. Additionally, certain servicemembers may be eligible to receive waivers for postsecondary educational requirements in employment by the City.

Keywords: City of Boynton Beach, FL, Boynton Beach , Marketing & Outreach Manager, Executive , Boynton Beach, Florida

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