Digital Marketing Director
Company: Smoke Inn Cigars
Location: Boynton Beach
Posted on: August 5, 2022
Digital Marketing and Sales DirectorDigital Marketing & Sales
Director is a jack of all trades leader developing winning
strategies for Smokeinn.com and its affiliate sites. -They lead the
strategy, creation and execution of the digital experience driving
sales and profit for the business. -It is their job to help make
decisions that will strengthen their business in the long term and
lead the charge on implementing those strategies across the
ecommerce business.Responsibilities of this role include:
--- - - - - - - -Lead ecommerce team in developing and maintaining
an optimized e-commerce presence
- Gather accurate and timely knowledge of ecommerce trends, data
needs, and strategic pivots
- Analyze and leverage performance data and analytics to develop
and continually hone a comprehensive understanding of our online
consumers. Incorporate those learnings to develop and implement
consumer segmentation strategies and drive the efficiency of
consumer acquisition, customer loyalty and reengagement
- Monitor key business metrics including: sales; profit; campaign
performance; customer acquisition costs; customer lifetime value
and repeat rate.
- Assist in the creation and deployment of a large volume of bulk
and segment-specific emails blasts, as well as trigger emails, for
multiple customer lists.
- Work with email content providers within organization,
including cigar buyers, graphics team and developers to ensure
on-time deployment of emails.
- Create, develop and execute new campaigns and tests.
- Provide reporting for all e-mail related promotional activity
- Make recommendations to continually improve email performance
by analyzing internal results, competitive data and industry
- Continually look to extend and enhance the company's ability to
drive brand awareness, reach new audiences and increase sales by
assisting in identifying and conceptualizing traditional and/or
non-traditional marketing opportunities with a wide array of online
- Manage the development and execution of the online promotion
calendar, including regular/seasonal offers, weekly/daily specials,
flash sales, private promotions, and new product
- Oversee the development and deployment of the marketing assets
required to support marketing campaigns across email, paid search,
display, affiliate, social, and offline/print channels.
- Monitoring competitor activities and trends in the online tool
marketplace.To Thrive in this Role:
- Enjoy working with a team
- Excellent written communicator
- Attentive to detail and accuracy
- Entrepreneurial spirit - the desire to learn quickly and learn
- Ability to react on your feet and pivot with moment's
- Strong self-awareness and relentlessly high standards
- Understand the practice of curiosity without compromising your
- Unwavering obsession to maintain and gain knowledge in the
ecommerce retail industry and use this to grow our ecommerce
- Proficient in Microsoft Office Suite
- Proficiency in Business Intelligence Analytics a
--- - - - - - - -5+ years of consumer marketing experience with at
least 3 years related ecommerce experience.
- Thorough understanding of website metrics, and hands-on
experience conducting data analysis and reporting.
- Proven track records of increasing customer engagement/loyalty
and/or decreasing customer acquisition costs.
- General understanding of SEM, SEO, banner ad/display
advertising and affiliate marketing.
- Excellent written and oral communication skills
Keywords: Smoke Inn Cigars, Boynton Beach , Digital Marketing Director, Executive , Boynton Beach, Florida
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