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Digital Marketing Director

Company: Smoke Inn Cigars
Location: Boynton Beach
Posted on: August 5, 2022

Job Description:

Digital Marketing and Sales DirectorDigital Marketing & Sales Director is a jack of all trades leader developing winning strategies for Smokeinn.com and its affiliate sites. -They lead the strategy, creation and execution of the digital experience driving sales and profit for the business. -It is their job to help make decisions that will strengthen their business in the long term and lead the charge on implementing those strategies across the ecommerce business.Responsibilities of this role include:
--- - - - - - - -Lead ecommerce team in developing and maintaining an optimized e-commerce presence

  • Gather accurate and timely knowledge of ecommerce trends, data needs, and strategic pivots
  • Analyze and leverage performance data and analytics to develop and continually hone a comprehensive understanding of our online consumers. Incorporate those learnings to develop and implement consumer segmentation strategies and drive the efficiency of consumer acquisition, customer loyalty and reengagement campaigns.
  • Monitor key business metrics including: sales; profit; campaign performance; customer acquisition costs; customer lifetime value and repeat rate.
  • Assist in the creation and deployment of a large volume of bulk and segment-specific emails blasts, as well as trigger emails, for multiple customer lists.
  • Work with email content providers within organization, including cigar buyers, graphics team and developers to ensure on-time deployment of emails.
  • Create, develop and execute new campaigns and tests.
  • Provide reporting for all e-mail related promotional activity as assigned.
  • Make recommendations to continually improve email performance by analyzing internal results, competitive data and industry trends.
  • Continually look to extend and enhance the company's ability to drive brand awareness, reach new audiences and increase sales by assisting in identifying and conceptualizing traditional and/or non-traditional marketing opportunities with a wide array of online retail partners.
  • Manage the development and execution of the online promotion calendar, including regular/seasonal offers, weekly/daily specials, flash sales, private promotions, and new product introductions.
  • Oversee the development and deployment of the marketing assets required to support marketing campaigns across email, paid search, display, affiliate, social, and offline/print channels.
  • Monitoring competitor activities and trends in the online tool marketplace.To Thrive in this Role:
    • Enjoy working with a team
    • Excellent written communicator
    • Attentive to detail and accuracy
    • Entrepreneurial spirit - the desire to learn quickly and learn continually
    • Ability to react on your feet and pivot with moment's notice
    • Strong self-awareness and relentlessly high standards
    • Understand the practice of curiosity without compromising your priorities
    • Unwavering obsession to maintain and gain knowledge in the ecommerce retail industry and use this to grow our ecommerce business.
    • Proficient in Microsoft Office Suite
    • Proficiency in Business Intelligence Analytics a PLUSRequirements
      --- - - - - - - -5+ years of consumer marketing experience with at least 3 years related ecommerce experience.
      • Thorough understanding of website metrics, and hands-on experience conducting data analysis and reporting.
      • Proven track records of increasing customer engagement/loyalty and/or decreasing customer acquisition costs.
      • General understanding of SEM, SEO, banner ad/display advertising and affiliate marketing.
      • Excellent written and oral communication skills

Keywords: Smoke Inn Cigars, Boynton Beach , Digital Marketing Director, Executive , Boynton Beach, Florida

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