Marketing Sales Manager
Company: East Coast Mechanical, Inc.
Location: Boynton Beach
Posted on: January 12, 2021
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Job Description:
(ECM) EAST COAST MECHANICAL, INC. HOME SERVICE WARRANTIES, AIR
CONDITIONING & PLUMBING Marketing Sales Manager Description The
Marketing Sales Manager shall be the primary executive responsible
for executing the marketing objectives of the strategic plan
developed through collaboration with the owner/president. The
Marketing Sales Manager should be a strategic and
performance-driven professional with a stellar record of
achievement leading profitable marketing improvements that increase
leads, sales and business growth. The Marketing Sales Manager shall
be a forward-looking professional that will partner with the
management team to engage, coach and educate on marketing and sales
strategies that directly contribute to the organization's revenue
and profit margins. The ideal candidate will evaluate all of the
organization's past marketing strategies, identify their
competitors and identify their current customer base in order to
develop a strategic marketing plan for the organization. The
Marketing Director will provide a strategic short-term plan that
will address direct response advertising campaigns. Areas of
expertise should include direct mail campaigns, social media,
market research, digital media, data mining and Google analytics
improvements along with website design and television advertising
commercials. ECM is looking for a dynamic, energetic Marketing
Sales Manager with an entrepreneurial spirit and the desire to
participate with the owner/president in growth strategies,
profitability and expansions. The air conditioning industry is
expected to grow 20% per year through the year 2022. While the home
warranty division locally and nationally have an unlimited
potential for growth. RESPONSIBILITIES INCLUDE: The Marketing Sales
Manager will have the responsibility for day-to-day planning,
managing and controlling all marketing and sales related activities
of the organization. Additional responsibilities include: ?
Planning, development and implementation of all marketing
strategies. ? Oversee development, design and implementation of
collateral materials utilized in all direct mail campaigns, video
production and TV commercials. ? Oversee all web design and content
for maximum lead generation. ? Oversee all web home warranty
advertising for maximum effectiveness. ? Evaluate the
organization's current and past marketing strategies. ? Participate
with management responsible for generating revenue on an ongoing,
daily basis to assure a positive favorable month-end result. ?
Provide strategic direction to optimize business development,
growth and profitability. ? Create a marketing brand awareness
program that improves the organization's image. ? Responsible for
creating, implementing and measuring the success of all marketing
strategies. Job Requirements:QualificationsThe Marketing Sales
Manager will be a seasoned and mature leader with at least 10 years
of broad marketing experience.? A minimum of a BA/BS degree
required - an MBA is a plus.? Mature, proactive and strategic
thinker with a winning attitude.? Demonstrated excellence in
managing others and building winning teams.? Strong analytical
skills and experience interpreting a strategic vision into a
marketing model.? An effective communicator with strong oral and
written skills.? A hands-on manager with integrity and a desire to
work in a dynamic, driven environment.? Experience with Home
Warranty Service Contracts and/or HVAC industry is a BIG
plus!Company Description:East Coast Mechanical, Inc. (ECM) is a 30
million dollar service business with 200 employees located on South
Florida's East Coast in Boynton Beach. ECM's primary business
consists of four main areas of revenue generation.1. Home Service
Warranty DivisionECM sells extended service warranties/service
contracts to homeowners, businesses and real estate agents between
Pembroke Pines and Vero Beach, Florida. An extended service
warranty is an insurance policy that will protect you against
unexpected repair bills for one year. It covers all parts and labor
necessary to repair your appliances, air conditioning system,
plumbing systems and electrical systems. ECM currently holds 30,000
annual renewable service warranties. Our recent remodel of our
website now includes the ability to sell various types of home
warranties online.2. Air Conditioning DivisionECM is the largest
Lennox air conditioning dealer in Florida and in the top five in
the country. The President, Jose Ramirez, has personally recruited,
hired and trained the entire sales staff and is currently hiring to
expand and increase our revenue and profitability.3. Plumbing
DivisionECM's Plumbing Division performs both residential and
commercial plumbing. Work includes whole house re-piping, leak
detection, drain rooter service, underground excavation & re-pipe,
water jetting, water heater replacement and general plumbing
service.
Keywords: East Coast Mechanical, Inc., Boynton Beach , Marketing Sales Manager, Executive , Boynton Beach, Florida
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